Top 5 Consumer Finance Apps on iOS in Kenya, Q3 2025

In the third quarter of 2025, the performance of leading consumer finance applications on the iOS platform in Kenya showcased varied trends in downloads, revenue, and active users. Here's a detailed look at the top five apps based on data from Sensor Tower.

YNAB, published by You Need A Budget LLC, experienced a fluctuating revenue pattern. It peaked at approximately $187 in the final week of September. Downloads remained modest, fluctuating between 7 to 43 weekly, while active users saw a slight decline, starting at 104 and settling around 85 by the end of the quarter.

Splitwise from Splitwise, Inc. maintained a consistent download rate, peaking at 86 in early July. Its revenue saw notable spikes, with a high of $92 in early September. The app's user base witnessed a slight dip from 266 active users in early July to 231 by the end of September.

Spendee Budget App & Planner by Cleevio s.r.o. showed a mixed performance. Weekly downloads varied, reaching a high of 37 in late July. Revenue peaked significantly at $95 in mid-July, while active users remained relatively stable, peaking at 64.

Buddy: Budget Planner App from Buddy Budgeting AB had modest download numbers, with a peak of 26 in early August. Revenue experienced a significant surge to $73 in late July and again to $72 at the end of September. Active users fluctuated slightly, averaging in the low 30s throughout the quarter.

Finally, Monefy: Money Tracker, developed by Reflective Technologies ApS, showed a steady increase in active users, reaching a high of 145 in late July. Downloads peaked at 60 in the same period, while revenue saw a notable rise to $64.

These insights highlight the dynamic nature of consumer finance app usage in Kenya. For more detailed data and insights, visit Sensor Tower's platform.